The Soapmakers Store is a division of Aroma Trading, a small family owned business with over 40 years experience producing ingredients for cosmetics. One of the unique selling points of Aroma Trading is that they are UK Soil Association-certified, something none of their competitors can boast.
The Brief – eCommerce Website Design
The new eCommerce website design needed to feature the colours of the existing logo. The layout also needed to include a lot of white space to keep it clean and tidy. The client needed every page designed so that they could pass it all onto their developer.
The existing Soapmakers store website was huge, with lots of pages for different types of products and categories. I needed to keep that in mind whilst designing the new user experience. For this I made sure the navigation was easy to use so the customer can find what they want super quick.
The client had explicit instructions for me to use the colours within the logo. The brand colours are a nice blue/green colour and light gray. These were great to use throughout the visuals. I used the greens and blues throughout the design for all the call to actions and the information that we needed to stand out from the rest of the content.
eCommerce Website Design
I worked closely with the client to create a complete visual design package for their new website refresh. The client requested that I use Photoshop to create the visual designs and layouts. I made sure to keep everything layered neatly and organised. I also supplied files with generate layout elements such as typography, buttons, etc.
Overall the client was very pleased with the outcome of the visual designs I created. Within a few short weeks my design work was signed off and passed onto their development team for implementation.