72 Services logo redesign. 72 Services help small, medium, and large businesses in such diverse fields as wholesale, retail, manufacturing, education and government with the renovation of their legacy IT systems.
I was tasked with the job of recreating 72 Services existing logo. The client wasn’t happy with their existing logo and wanted something more in-keeping with their services. I really enjoy working on projects like this one. It’s nice to help a company freshen up for the future.
I knew that the logo needed to include a 7 and a 2. This was due to the trademark the client had on their logo. I spent some time sketching ideas and figuring out how best to show the two elements. I probably sketched out nearly 20 ideas and the client chose this one. Where 7 is part of the 2’s negative space. Also, the triangle of the logo that is within the 7 fits perfectly behind the 2. So it was like a part of the 2 made the 7.
I also made sure that the logo can fit within a square shape. This was to make it easier to use across different media and social platforms.
Carrying the new logo and branding colours throughout. I also created a business card design and a door sign for their office door.
This was a fun project to work on and I hope to work on many more in the future. If you have an existing logo you would like redesigned please get in contact!