Case Study
Business SOS
Logo Design
Intro
This business logo design was a project I worked on with the guys at XA Digital. I was commissioned to design a fresh new logo for one of their projects known as Business SOS.
Getting Started
I started off the project, like I do any other logo design project, with a few sketches. Starting with sketches always gets the creative juices flowing. This also helps me to get all my ideas out of my head and onto paper.
After I had sketched out a few ideas that came to mind I started developing a few of my favourites that I felt answered the brief. I worked with the client to come to the best design for this brand.
The Idea
The final design represents a sort of panic button design. So when a business needs help they look for the panic button and my client is there to help.
The final design represents a sort of panic button design. So when a business needs help they look for the panic button and my client is there to help.
I provided the client with 2 different logo shapes. One to include the full business name and a small square design to be used for social media profile images.
Colour Palette
The colour palette is bright and bold to draw attention. Red is a great colour to use for emergencies, strength and power. This helps to solidify the brand and its services.
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