Case Study
Friend Called Five
Logo Design
Brand Identity
Intro
The Friend Called Five band logo is a passion project that myself and my wife are working on. It’s going to be a little duet who creates Cyberpunk inspired music.
The Brief
For the Friend Called Five band logo, I wanted to create something strong and bold. It also needed to work on several different applications. Therefore, I included a responsive style design with the ‘FC5’ logo option. This can be used on small applications such as profile images and icons.
The Colour Palette
I knew I wanted to have a bright and strong colour palette for this project. I researched a lot of Cyberpunk-style imagery and came up with the colour options you see here. They complement each other nicely.
Custom Lettering
The text in the logo is a custom-made font that I hand drew and then created vector letters from. There will be a Friend Called Five font available in the future. Creating a custom font for your client’s logos is always a great addition to a brand. Therefore, your clients know their logo is unique.
I tried many different design routes for this brand but landed on the text-based logo.
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