Sydney at Haynes Futures contacted me to redesign their existing logo and brand identity to freshen it up. They also wanted to introduce a brand colour that can be used throughout printed and digital media.
The project required me to take their existing logo and branding and come up with a new logo that included the H & F of Haynes Futures. The existing logo only featured the H.
The challenge for this logo design was to keep it close to but not the same as the existing logo. I didn’t want to move too far away from the logo they were already using. We also needed to introduce a new colour into the brand identity.
Logo Design for Haynes Futures
I start every logo design project with my trusty sketchbook or iPad. I sketch out as many ideas as I can to get all the ideas out of my head. A lot of these sketches never see the light of day but they can help me to develop new ideas. 3-5 concept sketches are presented to the client to pick their favourite. That logo is then developed and a vector version is created.
Haynes Futures Brand Identity
The Haynes Futures rebrand took advantage of my full Professional Brand Package. This package not only includes a professional logo design but it also includes a brand pattern and full style guide.
The client was very happy with the results of the entire project from start to finish. I love building on an existing brand and bring a better design and assets to the company. Haynes Futures now have a detailed style guide to work from for any future branding.
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