Case Study

Haynes Futures

Logo Design


Sydney at Haynes Futures contacted me to redesign their existing logo and brand identity to freshen it up. They also wanted to introduce a brand colour that can be used throughout printed and digital media.

The Brief

The project required me to take their existing logo and branding and come up with a new logo that included the H & F of Haynes Futures. The existing logo only featured the H.

Haynes Futures brand identity pattern design
Haynes Futures logo design by Christine Wilde freelance brand identity designer and illustrator

The Challenge

The challenge for this logo design was to keep it close to but not the same as the existing logo. I didn’t want to move too far away from the logo they were already using. We also needed to introduce a new colour into the brand identity.

Logo Design for Haynes Futures

I start every logo design project with my trusty sketchbook or iPad. I sketch out as many ideas as I can to get all the ideas out of my head. A lot of these sketches never see the light of day but they can help me to develop new ideas. 3-5 concept sketches are presented to the client to pick their favourite. That logo is then developed and a vector version is created.

Haynes Futures brand identity pattern design
Haynes Futures brand identity pattern design
Haynes Futures brand identity pattern design
logo design packages
Business SOS logo design by Christine Wilde - freelance logo designer

Haynes Futures Brand Identity

The Haynes Futures rebrand took advantage of my full Professional Brand Package. This package not only includes a professional logo design but it also includes a brand pattern and full style guide.

The Results

The client was very happy with the results of the entire project from start to finish. I love building on an existing brand and bring a better design and assets to the company. Haynes Futures now have a detailed style guide to work from for any future branding.

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