Case Study
Intelligent Heating Solutions
Logo Design
Website Design
Intro
Intelligent Heating Solutions are a company based in Fareham who specialise in wood pellet burning heaters. Wood pellets are an eco friendly alternative to gas boilers.
The Brief
The project involved creating a fresh new logo for the company along with a new website. The logo needed to look clean, eco-friendly and like a breath of fresh air. The client was very open with what I could create and I was given full creative freedom on this one.
The Challenge
I wanted to stay away from the obviously heating logos of using orange or red flames but I always wanted to hint towards that idea. This is how the pixelated flame came about. It still looks like a flame but not generic enough to blend in with the competitors.
Another challenge was creating the colour palette and using 2 colours that complemented each other. They also needed to represent eco friendly heating solutions.
Branding for Intelligent Heating Solutions
The logo mark is compiled of several separate squares, coming together to create the bespoke flame shape. Adding in the 2 brand colours really brings the logo to life. Giving the logo mark a nice soft gradient. To compliment the logo mark I used a blocky style font. This font is carried on through to the website.
Marketing Website Design
Now that the new branding was established, the challenge of designing the custom marketing web design with little to no imagery began. I had to source some tasteful stock photography and use that throughout the website.
Custom WordPress Development
Whilst building the WordPress website I made sure to test it thoroughly on mobile devices and different browsers. Therefore, with more people browsing on their phones, I had to make sure the website worked great on mobile devices too.
The Results
The client was very happy with the results of the entire project from start to finish. It was great to work on everything from logo design to the full WordPress marketing website. The main goals for the new website were for it to be responsive and to showcase its services.
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