The Livery Design Specialist

About the Project

I teamed up with Josh over at Livery Magic to revitalise his existing branding. He already had a strong brand but wanted to be more versatile and easy to use across all media. Josh came to me knowing that he wanted a magician’s rabbit as his new logo mark. I always love including animals into a brands identity. It’s always a challenge to make the animal feel like it belongs. A white rabbit here works perfectly!

As Josh is a designer himself he came up with the final colour palette to be used throughout the brand. The colours work really well and allow for a wide range of applications without worrying about the logo being overpowered.

To come to the final rabbit logo mark I drew a lot of rabbits! I wanted to make sure the rabbit looked good but also felt like it could be used on it’s own without the text. 

“I’m the CEO of Livery Magic. She helped design my company’s new logo and visual identity. Definitely skilled, and very friendly too!” – Joshua Stedford (CEO of Livery Magic)