Loot Drop Graphics Brand Identity
Level Up Your Stream!
Services
Logo Design
Brand Assets
Brand Identity Design
Illustration
Website Design
Loot Drop Graphics is a passion project of mine. We supply content creators with graphics and badges for their live stream or channel.
I wanted to create an online eCommerce store serving the content creators and streamers who stream on Twitch or YouTube. This was a great opportunity for me to have complete creative control over the content. It also allowed me to create affordable graphics for streamers who are just starting out on Twitch or YouTube.
We are a team of gamers first and we also like to design awesome things. We like to help streamers up their streaming game by offering a wide variety of graphics including sub badges, and Twitch panels right up to complete stream overhauls.
The Problem
This brand needed to be bright and bold to fit into the gaming industry but also stand out and be memorable. I knew from the start that this project would need to have a lot of assets and everything needed to feel like part of the same brand.
The Process
The logo mark design takes inspiration from in-game loot drops. Particularly from one of my favourite games, Worms by Team 17. Little supply crates would float in from the skies to offer the players tempting weapons and supplies. I love a bold logo mark hence why I have used bold outlines and colours for this brand.
I drew a lot of different options of crates and parachutes and simplified it more to land on this final design. From there I created complimentary assets including extra logo lockups, a bright colour palette, badges, patterns and icons. That fully built out the brand as a whole so I could move onto create the website and product images.
The Brand Assets
To compliment the logo design and logo mark I’ve created a few extra brand assets. This includes a badge design, social media profile images, patterns and extra logo lockups. Having multiple brand assets allows me to share the brand anywhere online without restrictions. This is something I like to add into client projects too.
The Website
The website was built using WordPress and Woocommerce. This is because I wanted full creative freedom in this project and I have over 15 years experience using WordPress. I used Woocommerce to set up the digital products that customers can download instantly. Each page has been fully customised with a clean and simple layout so viewers do not get distracted or lost trying to find what they need.
Loot Drop Graphics has a fully custom checkout experience too. I didn’t want it to look like other Woocommerce websites where there can be a lot of distractions and look quite dated. The checkout is super clean and easy to navigate.
The Results
I’m very happy with the brand as a whole and it works well for the entended purpose. I wanted it to be bright, vibrant and memorable and that is what I have achieved here. Also, the products match the style of the brand in being bright and bold.
This is a super fun and creative project that I work on in my spare time. It’s a completely creative outlet for me and when I fancy creating some illustrations I can turn them into sub badges for Twitch or YouTube streamers to use. This passion project covers many areas of my skills such as branding, illustration and website design.
More Projects…
A collection of other projects from various categories of my portfolio.
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