Case Study

Young Air Conditioning

Branding // Website


Young Air Conditioning Ltd is based in Malvern in the heart of the Three Counties. They supply air conditioning for commercial and domestic customers in the local Malvern area.

The Brief

This project required me to redesign Young Air’s existing marketing website. Therefore, the new website needed to encompass all of the existing content. The client also wanted the new website to be responsive for customers who use their mobile devices to browse the internet.

Young Air marketing website design created by Christine Wilde Freelance WordPress Designer

The Challenge

Young Air Conditioning offer 4 main services. These 4 services needed to be at the forefront when new customers viewed the website. I made sure to have these 4 services in large boxes right on the home page, being the first thing people see.

Branding for Young Air Conditioning

The client also wanted a fresh new logo to accompany their fresh new website. So before I started designing the custom marketing website I had to lay the foundations with a new logo. The new branding had to feature something to do with air flowing. This is where I added a few extra lines to the A in Air to represent the flow of air going through the logo.

Young Air Conditioning Pattern Design
Young Air marketing website design created by Christine Wilde Freelance WordPress Designer

Marketing Website Design

Now that the new branding was established, the challenge of designing the custom marketing web design with little to no imagery began. I had to source some tasteful stock photography and use that throughout the website. Since Young Air Conditioning is all about fresh air conditioning it made sense that the website featured a lot of white space.

Custom WordPress Development

Whilst building the WordPress website I made sure to test it thoroughly on mobile devices and different browsers. Therefore, with more people browsing on their phones, I had to make sure the website worked great on mobile devices too.

The Results

The client was very happy with the results of the entire project from start to finish. It was great to work on everything from logo design to the full WordPress marketing website. The main goals for the new website were for it to be responsive and to showcase its services.

Working with Young Air Conditioning was a great challenge and I’m happy that they entrusted me with their entire website project.

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