Logo design for a self-driving car company

About the Project

This was a self initiated project to design a logo and brand identity for a self-driving car company. I wanted to create something futuristic but that could also stand the test of time. The logo mark is a super futuristic A design. I also wanted the logo to look like roads going off into the distance to create an idea of moving towards the future.

The colour theme features a subtle and soft set of colours. This is to keep to the futuristic and stylish vibe that I wanted this logo to portray.

In the Autonome brand kit I created a horizontal logo, stacked logo and logo mark. Along with a pattern and app icon design.