11 May 2023

The History of the Disney Logo Design

The Disney logo is a globally recognised symbol, but it didn’t always look the way it does today. Over the years, it has gone through multiple transformations, each reflecting the growth and evolution of the company. In this post, we’ll explore the history of the Disney logo design, from its early days to the present.

When the Disney Logo Design Started

During Walt Disney’s animation studio’s first years in 1923, the logo featured an image of Mickey Mouse and bold letters that read “Disney Bros. Studio.” Walt Disney himself designed this logo, which remained in use until 1926.

In 1926, the logo was updated to feature Oswald the Lucky Rabbit, created by Disney and Ub Iwerks. The logo now read “Disney Bros. Studio, Oswald the Lucky Rabbit.” However, Disney lost the rights to Oswald in 1928, and the character was no longer used in the logo.

The Start of Success

In the same year that Disney released “Steamboat Willie,” featuring Mickey Mouse, marking the start of Disney’s success in the animation industry, the company redesigned its logo to celebrate this milestone. The new logo featured a majestic castle surrounded by a magical starburst, inspired by the Neuschwanstein Castle in Germany, which Disney visited during a trip to Europe. This logo quickly became one of the world’s most iconic symbols and is still in use today.

Over the years, the Disney logo underwent several modernisations and updates. In the 1940s, it became more streamlined, with the castle and starburst looking more elegant. In the 1980s, the logo added a shooting star, giving it a whimsical touch. Then, in 2006, the company decided to give the logo a 3D look, adding more depth to the castle and making the starburst look more dynamic. The current logo is a modified version of this design, reflecting the company’s focus on streaming services.


The Disney logo has become more than just a symbol for a company; it has become a symbol for an entire industry. As it changed and evolved over time, the logo reflected the company’s growth and evolution. From a simple image of Mickey Mouse to the modern, 3D logo we see today, the Disney logo has become one of the world’s most recognisable symbols.

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