Case Study
FitGEN
Growth Focused Fitness Marketing
The Deliverables
- Logo Design
- Brand Identity Design
- Social Media Templates
About the Project
FitGEN is a marketing company that specialises in helping fitness influencers, coaches, and personal trainers grow their reach. They offer several packages and services that help with social media management, effective marketing techniques, impactful branding, and lead generation.
I was commissioned to create a bold and eye-catching brand identity that would be used across multiple platforms. I created a responsive logo design with alternative lock ups for use on any platform. The bold logomark stands out on it’s own and would look great on apparel. I wanted the accompanying text to be slightly slanted to represent always looking to the future and staying ahead of the competition.