Case Study
Graze
Brand Identity Design
Intro
Twitch streamer logo design for Graze. Read on to see how I designed this bright and bold banana-inspired logo design.
The Brief
The only request in the brief was to include a banana within the Twitch streamer logo design. I’d never designed a logo that featured a piece of fruit before but quickly got to work. I really wanted to create a nice vector illustration that went along with the text side of the logo.
Colour Palette
I wanted to use a bright and punchy colour palette for this brand. With the logo featuring a banana, I had to use a bright yellow. To complement the yellow I used a nice solid black. You also have an additional colour in the white of the banana insides.
Brand Pattern Design
By creating this nice banana vector I could create a nice seamless pattern that can be used in profile banners, on products and so much more. Patterns are a great addition to any logo design project. I always include a simple logo-inspired pattern in my client’s logo design packages.
As you can see below I added the pattern and logo design to a mousemat. Using patterns on products is a great way to broaden the use of your branding.
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